LONDON, AMSTERDAM, NASHVILLE, DES MOINES?
NO, THE GLOBAL MARKETING WORLD!
So what’s the difference between EQR Codes and other QR or NFC platforms?
With the EQR platform, you can create richer, more diverse QR experiences… the kind people return to and use again.
A quick comparison shows just how innovative the EQR experience is.
To begin, a regular QR code typically points to a destination URL or to a “landing page”:
The "regular" QR experience.
Other QR platforms let you make this basic experience a little more dynamic by letting you change the destination, but they typically put limits on the number of scans allowed, the number of QR codes in an account, and/or the number of landing pages.
With EQR, you get this basic functionality without the limits of other platforms.
The advanced multi-
Beyond the basics, the EQR platform offers advanced multi-
This additional functionality is where the EQR platform is uniquely superior. Instead of a single redirect or landing page per scan, EQR allows multiple links and actions from a single QR code:
In this example, instead of one link to a main website, the user also has previews of several other relevant options, including access to multiple landing pages.
This user is much more likely to find what they need, and be pleased by the interaction.
The experience also has a conversational cadence. One where the marketer offers a selection of options and the end-
Adding multiple actions to a EQR code is easy.
Different actions for different audiences.
The EQR platform also incorporates conditional content controls. From a single QR code, administrators can easily offer a completely different selection of actions for different audiences. Users viewing the EQR code with a standard scanner, like those in Apple’s iOS camera, Twitter, Snapchat, Pinterest, or Facebook will see the standard content.
However, those who scan with a brand’s app that uses the lightweight EQR Software Development Kit (EQR SDK) can have convenient access to loyal customer, or owner-
Taking a step farther a separate audience using a third-
When you offer options to your customers, you can quickly learn their content preferences by monitoring the impression to click-
So the choice is...
A single link with bare-
There’s a whole lot of contextual data variables tracking that we’re not showing here, as well as enterprise-
Give it a try and see for yourself how easy it is.
Scan this code (or tap if you're on a Smartphone) to see the new, friendlier EQR experience
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